Life cycle assessment (LCA) has been used in the marketing activities at Genan
In co-operation with Copenhagen Resource Institute and IFEU, FORCE Technology has calculated the positive environmental impacts from recycling of tires for Genan.
The company Genan has been a world leader in recycling of tires. The unique technology for separation of rubber, steel and textile resulted in high-quality products for among others things rubber infill as well as production of asphalt.
Genan adopted life cycle assessment (LCA) and applied the results as an important element in the marketing activities of the company. At present, many tires end up as fuel in cement kilns, but by using Genan’s technology instead, the environment is saved from a substantial CO2 emission.
In co-operation with Copenhagen Resource Institute and IFEU, FORCE Technology has calculated the positive environmental impacts in a number of reports.