Cross-disciplinary design methods will support product and business development for small- and medium-sized businesses in the areas of servitisation and smart things.


The project is developing cross-disciplinary design methods that support businesses' product and business development in the areas of servitisation and smart things.

Today, product innovation must integrate technology, design, and business into a single interaction. Danish small- and medium-sized businesses, including manufacturers of machinery, are facing major processes of change, including the implementation of digitisation and automation within the areas of servitisation and smart things. Typically, new technology cannot be implemented directly in an existing business without adjusting the business model. The tools we will develop will mitigate the most pressing challenges facing Danish small- and medium-sized businesses.

The development of new methods and concrete tools is an interdisciplinary process. It will be conducted through partnerships with three leading institutions of higher learning, namely AAU, DTU, and SDU, which will provide access to the latest usage-orientated research. Through knowledge sharing, international knowledge gathering, workshops, and working meetings in a network of advisers and experts, research and methods concerning digital business perspectives are combined with FORCE Technology's expertise in the fields of hardware-orientated innovation processes, technology development, and product/service design, as well as research in new, cross-disciplinary methods.

Target group

The primary target group is consultancies connected with Danish small- and medium-sized businesses — particularly those that manufacture machinery, as well as businesses that are developing smart things.


This project is being conducted in partnership with Aalborg University, the Technical University of Denmark, and the University of Southern Denmark.