Sparring on overall environmental strategy or specific focus areas, including target setting and prioritisation within an established environmental management system or wider sustainability agenda.
Get expert guidance on environmental strategy, documentation and communication to meet regulatory requirements and avoid greenwashing.
Demands on environmental communication, environmental, social and governance (ESG) reporting and sustainability documentation continue to increase, while requirements for documentation and green marketing compliance become stricter. Management, sustainability and communication teams are often expected to define environmental priorities, report on sustainability efforts and communicate them externally under regulatory and stakeholder scrutiny. When strategy, documentation and communication are not aligned, organisations risk unclear messaging, non-compliant claims or insufficient documentation, which can delay reporting, weaken credibility and expose the organisation to greenwashing allegations.
From unclear messaging to documented and compliant communication
Clear guidance on how environmental strategy is defined, documented and communicated helps ensure that statements are credible, well founded and aligned with applicable legislation, standards and reporting frameworks. By clarifying what can be communicated and how it must be documented, organisations gain confidence in environmental communication and a structured basis for consistent, compliant decision-making. The service is part of our expertise area Sustainability and resources.

Challenges
When sustainability expectations increase, unclear rules for documentation and claims create compliance, financial and reputational risk.
Sustainability ambitions lack a clear strategic direction
When environmental goals are not anchored in a clear strategy, organisations struggle to prioritise initiatives, align internal stakeholders and decide what should be documented and communicated.
Unclear documentation requirements delay decisions and communication
Uncertainty about which data, calculations or evidence are needed slows internal approvals, sustainability reporting and external communication.
Inconsistent documentation undermines credibility and confidence
When environmental data, assumptions and messages are not aligned, organisations find it difficult to present a coherent narrative, increasing scrutiny from customers, authorities and other stakeholders.
Concern about greenwashing creates hesitation and financial risk
Fear of overstating environmental performance leads organisations to hold back communication, while errors or weak claims increase the risk of corrective action, reputational damage or fines.
Let’s make sure your sustainability efforts stand on solid ground
Leave a few details about your sustainability goals, claims or documentation needs, and our experts will get back with clear guidance on next steps and compliance considerations.
Standards


