FORCE Technology establishes partnership with Sound Hub Denmark

FORCE Technology's SenseLab is one of the world's leading independent labs for perceptual sound quality testing. Sound Hub Denmark is a world-class sound and acoustics growth hub for startups, SMEs, and corporations.

Joining forces, FORCE Technology and Sound Hub Denmark can offer a unique combination of testing and innovation within the subjective and objective evaluation of product sound quality. The aim of the cooperation is to support and strengthen the competitiveness of Danish sound technology businesses with the newest research and innovation, state-of-the-art testing facilities, highly specialised skills, and access to physical and virtual sound labs.

"As one of Denmark's largest government-approved research and technology organisations, we exist for others, and it is our duty to take the lead in helping Danish companies become technological and sustainable frontrunners. We are very pleased with this new partnership because we get to support, develop, and strengthen especially the SMEs within the Danish audio industry," says Søren Vase Legarth, Head of SenseLab at FORCE Technology.

The partnership will provide startups, SMEs, corporates, and students access to the following at Sound Hub Denmark:

• The software platform SenseLabOnline for audio/visual testing and demonstration of new technologies and sound solutions 
• Effective blinded test of loudspeakers through the use of speaker spinners 
• Trained expert listening panel that can offer independent sound quality evaluation services
• Co-working at Sound Hub’s international office & coworking spaces 
• Access to Sound Hub’s world class makerspace & test facilities equipment and 
• Our collaborative learning environment tailored for sound businesses.

"We are excited about this partnership and look forward to offering these highly recognised subjective and objective tests from FORCE Technology to our network," says Peter Petersen, CEO at Sound Hub Denmark.

About FORCE Technology

FORCE Technology is a technology consultancy and service company which strives to create positive technological change and make the world more sustainable and safer. As one of the large GTS institutes in Denmark, we are at the same time an important part of the backbone of the Danish innovation system. At our world-leading independent lab for sound quality testing, SenseLab, we view perceptual evaluation as a vital part of product development and benchmarking. Our team of reputable sound experts help clients develop products optimised for the expectations and needs of end-users when it comes to audio, visual and user experience evaluation. Most global hi-tech products with a sound aspect within industries like broadcast and codec, loudspeakers and headphones, hearing aids and automotive have passed through the ears and hands of our experts over the past 20 years. Clients include Jabra, ETSI/3GPP, Phonak, Bluetooth Special Interest Group (SIG), GN ReSound, Google, Widex, Siemens and the Danish Broadcasting Corporation (DR).

Learn more about SenseLab at FORCE Tehcnology.

About Sound Hub Denmark 

Sound Hub Denmark is the world’s first international sound technology and innovation hub – providing a focused, world-class workplace and sound and acoustics growth hub for start-ups, freelancers, SME’s, and corporations, all with the ambition to be world-class within their field. Sound Hub fosters business acceleration in a sound-professional coworking environment with access to cutting-edge measurement, workshops, and test facilities. In addition, Sound Hub offers access to a unique range of professionals with supplementary competences, as well as a network of highly specialized industry-leaders, mentors, and institutions. Partners include leading global key players within the international audio industry, like; Bang & Olufsen, Harman Lifestyle, GN Audio (Jabra), Scan-Speak, Dynaudio, Aalborg University and Danish Sound Cluster. Sound Hub Denmark’s vision is to be a global powerhouse for sound innovation – the world’s best place to start and scale innovative sound businesses of tomorrow. 

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