Bridging the gaps between new hardware technologies, design thinking and business development.

IdemoLab validates your idea and concept

Our customers save money in their early product development phase by employing us to use our tested methodologies to validate their technology-based product with a business perspective. We help ensure that your product is the right product, using the right technology, for the right users.

We put our customer's application into context with business, people and technology:

Design meets Technology meets Business - development model
Design meets Technology meets Business - development model


  • Real world testing of early prototypes
  • Co-design, co-creation and idea generation
  • In-context observation
  • Technology exploration
  • Design panel evaluation with stakeholders
  • Interviews and workshops
  • Cross domain exploration
  • Design thinking, user centered design, interaction design
  • User testing, iterative testing, sketching in hardware


  • Electronics, PCB design and low power electronics
  • Microprocessors and embedded systems
  • Sensors and Internet of Things (IoT)
  • Energy Harvesting
  • Feasibility study
  • Proof-of-concept
  • Prototype building
  • Regulatory assessment
  • State-of-the-art research


  • Market analysis
  • Market opportunity assessment
  • Business Model Design
  • Value proposition design
  • IP strategy

Selected cases

Our customers avoid moving in the wrong direction - and gain peace of mind by developing ideas through a structured and meaningful process. Find a selection of customer cases below, or visit the collection of IdemoLab customer cases.

Internet of Things in smart city planters

Aqumi (previously Byland), a Danish company selling solutions for automatic watering of urban green spaces, planters, and facilities, wanted to integrate IoT sensors in their solution, so that their customers could better plan their work flow. IdemoLab supported Aqumi with a user and context study that resulted in a cloud integrated energy harvesting and IoT water sensor solution. Field tests with the developed demonstrators confirmed the efficiency of the concept with an optimized route planning resulting in significant saving on human and material resources.

Read the case of Aqumis IoT watering system.

Planter, plants
Visualisation of Byland's automatic watering solution

East West Instore Solutions 

East West Instore Solutions is a worldwide sales group for electronic shelf labels for retail chains. As part of an innovation project (Next Step), the batteries in the shelf label could be replaced completely by indoor solar cell technology. This was possible by redesigning the products electronics towards lower power consumption, integrating efficient and smart solar energy harvesting power management, which is fed by cost efficient state-of-the-art solar cell technology for indoor use.

Read the case of the Solar powered price tags to replace batteries.

East west instore solutions price tag
Price tag from East west instore
We didn’t know very much about energy harvesting and the potential of this technology before we started the project. It was something of an eye-opener to discover that, in premises with little or no sunlight, we could harvest energy capable of supplying power for the shelf labels. Michael Kastrupsen, CEO / East West Instore Solutions, Developer of retail solutions


ERNIT is a Danish company developing a digital "piggy bank" for children and their families. Together we worked on the concept, adapting their ideas to the reality of producing electronic products and iterated on electronic sketches to try out interactive elements.

Read more about ERNIT - the digital piggy bank.

Ernit - a piggy bank for the cash-less future
Ernit cash-less piggy bank
The most valuable thing was having IdemoLab helping us test our ideas in the field. Creating a physical prototype and a game as a platform for feedback from the children was genius and provided us with many insights from the user. The collaboration with IdemoLab saved us at least 1/2 million DKK in unnecessary application features. Mads Tagel, Co-founder / ERNIT, Developer of a digital "piggy bank"