Baden-Jensen A/S joins DFA programme

Baden-Jensen A/S, a family-owned business established in 1944, is now another participant of the Digital Factory Acceleration programme, co-financed by Industriens Fond. As the leading distributor of car and industrial paints in the Danish market, Baden-Jensen is committed to staying at the forefront of technological advancements. The company aims to enhance its warehouse logistics and streamline various operational processes by embracing digitisation and automation.

Baden-Jensen is a third-generation family-owned business under Martin Baden-Jensen's leadership. With a strong focus on car paint and car dealerships, the company has gained a prominent position in the Danish market. The company operates from three locations: the headquarters in Ballerup, a department and warehouse in Kolding, and a training centre in Middelfart. Providing exceptional technical service is one of Baden-Jensen's primary goals, accomplished through its dedicated team.

Great expectations for a successful digital transformation

During the programme's initial phase, Baden-Jensen has set several expectations to ensure a successful transformation. As the company approaches its 80th anniversary in May 2024, maintaining a reputation for excellent customer service is paramount. Acknowledging the significance of adapting to the digital era, the company recognises the need for digitisation and automation to optimise its operations. By joining the Digital Factory Acceleration programme, Baden-Jensen aims to enhance its warehouse logistics and embrace modern technologies to improve efficiency, transparency, and overall customer experience.

Comprehensive analysis of warehouse management ahead

Baden-Jensen's primary objective within the Digital Factory Acceleration program is to revamp its warehouse processes and implement digitalisation in manufacturing. With the warehouse being the heart of the business, it plays a crucial role in receiving, producing, packing, and delivering products to customers. The company seeks a comprehensive analysis of all aspects related to warehouse management, including acquisition, delivery, logistics, packing, stock, customer support, and internal and external sales across its locations.