Consultancy and solutions within environmental strategy, documentation and communication.
Environmental communication which adds value
Continuously heavier demands are made to the environmental communication and sustainability efforts of companies.
Where strategy can be complex, the communication hereof should be simple, credible and well documented. Further to this, if you want to show your efforts within sustainability, there are special rules to follow regarding the underlying documentation.
With a revision of the Accounts Act, the largest Danish companies have been imposed to report about their efforts with sustainability and CSR (Corporate Social Responsibility), including how they approach these efforts.
Also for small companies, working strategically with the environmental communication might turn out to be a commercial advantage for the company.
Services within environmental communication
We offer a number of services within communication of environmental strategy and documentation. The starting point is always your needs and the specific conditions which apply to your company:
- Environmental strategy: We offer to act as your sparring partner in determining an overall strategy in the environmental field or in connection with strategic efforts related to specific sub topics. For instance, when setting targets within an established environmental management system.
- Sustainability communication: We advise on how the work of the company with social, ethical and environmental conditions can be disseminated and how to ensure that current legislation on sustainability communication is complied with and greenwashing is avoided. For example, what you may claim in your marketing and which documentation is required.
- Environmental product declarations: We communicate the results of an environmental assessment or life cycle assessment (LCA) for a product to the right target group and ensure that it complies with the requirements in the applicable standards.
- Consultancy on ecolabels: We assist companies in obtaining eco-label licenses for products, for instance the European Ecolabel, the Flower, the Nordic Ecolabel, or the Swan.
Comprehensive approach ensures fulfilment of commercial potential without greenwashing
We offer consultancy, preparation, documentation and communication of your environmental initiatives and results. We can advise you from the beginning to the end of your project, assuring that you apply your resources optimally, both from an economic and an environmental point of view.
We offer preparation of calculations, statements and applications in connection with communication of environmental and sustainability initiatives, ensuring that you fulfil current standards within the area.
The subsequent result of our consultancy services and solutions is that your initiatives and results are communicated to your stakeholders in accordance with the current legislation to give a true and reliable picture of the company. Thereby you avoid greenwashing, and at the same time meet business potentials.
Our competences within environmental communication
Our consultancy services and solutions begin with our expertise within the sustainability and CSR area. We have worked with sustainability reporting in international companies, which ensures a reliable basis for design of solutions on a strategic as well as an operational level.
We have many years of experience with consultancy and documentation within environmental communication where we work in accordance with international standards.
What is LCA?
LCA is a method for calculating different types of environmnetal impacts throughout the life cycle of a product or a service. A product life cycle can include extraction of raw materials, transport, production, use and disposal. There are a number of different standards, which describe how to perform an LCA.Read more here
Which requirements are there to the communication about sustainability in the Accounts Act?
Companies subject to §99a in the Accounts Act must basically report on the following non-financial conditions (not exhaustive):
- Business model and if they have a policy in the areas: Environment and climate, social and employee related conditions, human rights, anti corruption and bribery. If they have a policy in the area, they must inform about the policy, actions and results.
- Any standards, guidelines or principles for social responsibility as well as their ”due diligence processes”, if they have these.
- Primary risks and how these are handled in relation to business activities.
- Any non-financial KPI’s must be reported.
What is the consumer ombudsmans guideline about green marketing?
The guideline “Use of environmental and ethical claims etc in marketing” was outlined based on the marketing law. The guideline describes how and how not to market using environmental or ethical claims about a product or an activity. The purpose of the guideline is to protect consumers from deceiving and unethical marketing and to support relevant and credible information which benefits the consumers. Furthermore, the guideline must contribute to ensure a fair competition between traders.
The guideline touches upon many aspects of marketing with environmental claims including detailed requirements with regards to documentation. For example, if a company cannot present documentation for a claim, then the claim is considered not to be in compliance with the marketing law’s requirement that information in advertisement and other marketing must not be wrong or misguiding.
In general, careful consideration should proceed any diffuse and ultimate claims such as for example “environmental friendly” or “sustainable”. If such claims are used, they should always be documented with either a type 1 environmental label, such as the Swan or the Flower, or with a full and third party verified LCA.
What are the environmental labels the Swan and the Flower about?
The Swan is the official Nordic environmental label. The Swan was established by the Nordic Council of Ministers in 1989 and Denmark joined the scheme in 1997. The EU Flower is the official European environmental label. The Flower was established in 1992 by the EU Commission and Denmark took part from the beginning.
The labels aim to make it simple for consumers and others to choose between the environmentally best performing products and services with the result that the labels contribute to reducing the collective environmental impacts of the products. For this reason, the environmental labels address the whole life cycle of the products as well as the various environmental problems, which are applicable. The Swan and the Flower can be found on more than 13.000 different products and services – ranging from sope, detergent, household paper, toys, building products, power-devices and furniture to labelled services such as cleaning, printing and hotels.