Technological services for sustainable product design and material conversion will empower Danish industries to a transition to a more circular economy.

Circular economy is an ambitious path to a greener, more sustainable future

Products and materials must last longer if we are to reduce our impact on the climate and minimise the use of resources. This is one of the fundamental principles of a circular economy, which is high on the political agenda and which an increasing number of companies are expected to embrace.

The transition to a circular economy is an ambitious challenge requiring technical, systemic, regulatory, and behavioural changes, but it also represents a unique opportunity to reduce resource and carbon consumption while creating growth and jobs. 

In the project entitled "Long live products and materials" we will develop technological services in the fields of sustainable product design, product lifetime optimisation and extension, and re-/upcycling for the conversion of materials into new raw materials.

This will help the industry meet future demands for sustainable product design and support the Danish electronics and machinery industry in a transformative process focused on optimising resource consumption and exploiting the opportunities presented by circular solutions.

Elevating Danish Companies with Tools, Processes, and Methods

The project's ambition is to develop tools, processes, and methods that can give companies a significant boost towards the objective of a circular economy, thus making a qualified contribution to achieving the goal of climate neutrality in Denmark in 2050.

We will turn the vision of a circular economy into concrete actions by focusing on sustainable product design, use-phase optimisation of product lifetimes, and improvement in opportunities to convert used materials into new raw materials through re-/upcycling. The development, testing and demonstration of technologies and methods to achieve this is a key ambition of these efforts.

cirkular economy

Technology services benefit electronics and machinery industries in particular

The transition to a circular economy holds immense potential, especially for the electronics and machinery industries.

These export-heavy sectors, which typically produce complex products composed of different types of materials, including high-value materials, stand to benefit significantly from circular practices. Many of these products are designed for long-term use, making them ideal candidates for circular solutions.

As a result, the project primarily benefits companies and value chains within the electronics (IT, medical devices) and machinery industries in Denmark. The focus includes Denmark's traditional strengths in measurement and control electronics, as well as products in pharmaceutical, biotech/medical, IT, green energy, environmental technology, advanced machine manufacturing, and maritime sectors.